ABOUT WECO
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NINGBO WECO OPTOELECTRONICS CO., LTD. was founded in 2003 and sepcilizing in designing, developing, manufacturering of elevator door detector. WECO is the largest door detector manufacturer in the world. Ningbo WECO Optoelectronics CO., LTD. is located in ningbo economic & Tech developing zone, with registered capitcal 60 million RMB.
WECO is able to produce 1, 400, 000 sets elevator door detector annually. WECO sells its product tot many countries around the worl, such as Europe countries, Canada, The United States, Signapore, Australia, Middle East. Morever, WECO has establishied the global sales network.
WECO's in- house R& D conceptualize and develop products, totally owning the intellectual property rights and have three patents for invention,dozens of patents for utility model and multinomial software registration rights.
As a National High-tech enterprise, WECO has a R&D center at provincial level, professional light curtain laboratories and a laboratory set up with University. WECO has independent intellectual property rights including 3 invention patents,dozens of utility model patents and a number of software copyrights.
WECO was awarded multinomial national, provincial and regional honors.
WECO's culture
WECO's culture is the soul of WECO, and it is the code of conduct for WECO People. In the long- term production and management pratices of WECO, senior leaders summarized and refined a series of missions, visions, spirits, principles, and concepts, and formed a complete corporate culture system with WECO- specialties.
The WECO- system is rich in content, deep in accumulation and experienced three stages of enlightenment, formartion, and sublimation.
► Popel- Oriented-- WECO's Business Philosophy
Refers to the enterprice in the development procecss, to human- centrred, to respect the care of employees t the maximum extent, to meet theneeds of employees' own developement and participate in management of emotions.
► To be the NO. 1-- WECO's view of the strong
It refers to the indomitable will and the conviction to win the leading position among the counterparts in the country and even the whole workd. Itstrived for excellence, rejects the ordinary, and builds the first brand of the global elevator light curtain.
► Starting from scratch-- WECO's development view
We must trear out achievements and successes with a dialectial perspective. We must not be complacent or proud, and we must always maintain our fighting stance and enterprising sporit. We must use success as a starting point, from glory to new splendor.
WECO History
2000: The company was established.WECO started to develop and manufacture elevator light curtains.
2004: The second generation of light curtains was launched. The company passed the ISO9001.
2005: The third generation of light curtains was launched.The products passed CE
2007: The fourth generation of light curtains was launched.The products passed
2008: WECO was certified as a High-tech enterpise.
2009: The fifth generation of light curtains was launched
2011: The sixth generation of light curtains was launched.A provincial-level technology center was established
2013: WECO was awarded the title of "Famous Enterprise of Zhejiang Province'.Annual sales reached 500,000.
2014: WECO was awarded the title of "Patent Model Enterprise of Ningbo".Facilities were removed to new factory.Annual sales
reached 600,000.
2016: Won the top 100 competitive enterprises in Ningbo
2017: WECO Start with IPO preparation
Branding---- Hosting the world, Carry the global& Serving the world
► There is a corporationn located at Belun port, easr coasr of China, has been engaging in elevator door sensor for more than 15 years in the
industry of elevator. It was ordinary and unknown to public at very beginning, but now it has grew up as the pioneer and mega star in the elevator
industry. It is NINGBO WECO OPTOELECTRONCIS CO., LTD.
► " Nuance and innovation" are the consistent pursuit of WECO. Since the beginning of the establishment of WECO in 2004, Chairman Mr Qiu
Zhiwei has put forward the " enterprice culture" of " enterprice, truth- seeking, dedication, and civilization" and the enterprise management motto
of " strengthening governance and achieving rapid development". With these mental spirit supported, WECO got through the hardest time of the
beginning period. Gradually, WECO advance from survival phrase to development phrase, leaping to the development by science and technology,
survival with quality, wining market with credibility, and bringing profitability with large scale. Besides, Mr Qiu proposed the business philosophy
which are dedicated to providing customers with superior products and services--- people oriented, champion- striving and zero start.
► We always insists on independent research and development of products, and consider “build its own brand and win market with quality” as
the foundation of strong enterprises, consider “be highly strict with itself and lead to meet customer needs” as its standing. The basis of the
enterprise is its high standards, strict requirements, continuous development and innovation.
► From awarding the national high-tech enterprise to achieving the national Torch Program project from the top 100 enterprises of the city to
provincial brand-name companies; to pass the Chinese CCC certification to acquire the CE certification, certification ..... Behind the halo is
the WECO relentless pursuit and hard work of products and services for decades. The results are behind the achievements of the WECO and the
magnificence transmission from the minor factory to a company with the standard management system
► In addition, the company also established its own elevator light curtain professional laboratory with the vast investment. establish extensive
cooperation with universities, scientific research institutes to establish colleges and universities cooperation research laboratories and other
hardware facilities. The company's products are all independent research and development, with all intellectual property rights. By the end of
2017, a total of 118 intellectual property related certificates have been accumulatively obtained: including 3 invention patents, 69 utility model
patents, 6 software registration rights, 2 works copyrights, 22 domestic trademark certificates, 14 international trademarks, and Zhejiang famous
brand products Title, Zhejiang famous brand title.
► "The wine is also afraid of the deep alley." Good products need a good marketing strategy. How to promote good products towards the market,
obtain market recognition, and occupy more market share? This is what WECO has been exploring. Focusing on the elevator market, WECO has
implemented high-, medium-, and low-level target market stratification to accurately match market demand with different products. Under the
background of the development of economic globalization, WECO are not confined to the domestic market. Instead, it has adopted a broader
perspective and taken a broad view of the world to formulate a mid- to long-term goal of “building the first brand of the global elevator light
curtain”. From the production of general-purpose products to customization for customers, starting from the demands of customers, meeting
customer requirements, to actively solve problems for customers, actively innovate and constantly improve to provide customers with better and
more comfortable Product and service experience. With the philosophy of excellence and great quality of products WECO is able to continue to
gain market and customer recognition.
► If we say that the company’s achievements in the past depend on the correct management of the company, then it can be said that the
company’s brand values are always the direction and motivation that always guides and drives the company forward. Product quality is the life of
a company for WECO. No matter what it is the commitment to the customers or the requirements for suppliers, quality is always the first
consideration between product quality and price. For customers, the company provides products with acceptable prices, high quality and reliable
products. With regard to suppliers, WECO have strict access conditions, reduce costs through the company's own cost control system, and never
sacrifice quality due to price.
► In order to further expand its brand effect, the company often arranged the participation in overseas exhibitions. On the one hand, it
demonstrated the image of Chinese companies and Chinese brands for the whole world. On the other hand, it also increased the company’s
brand reputation. At present, the company has cooperated with more than 120 domestic elevator manufacturers and established overseas
branches in Canada, Spain, France, Germany, India, and Turkey. The products are exported to more than 40 countries in North America, South
America, Europe, Asia, and the Middle East. It has become one of the world's largest manufacturers of elevator light curtains.
► A successful corporate brand should be a combination of quality, taste and character. As a leading company in the industry, WECO is not
proud of its own achievements. On the contrary, the company has always been a modest, pragmatic approach to take each order seriously, even
if the quantity is small; the company also cherish the value of each customer, whatever it is an industry giant or an ordinary company.
► At present, the entire elevator market is surging, the economic environment is constantly changing, and the competition in the elevator industry
is becoming more fierce in the future, How to cope with the challenges, maintain and develop brand competitiveness is another challenge for
WECO. However, the challenge is also an opportunity. WECO will strive for excellence, strive for perfection, and constantly surpass to create
more value and make customers more satisfied. with the spirit of “artisan workmanship”which is “we have that others don’t have we have
excellence that others don’t have, and we are excellent that others are not”
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